Privacy Policy

Company responsible: KEFI.

 

Purpose: Providing online services, web user management, and commercial communication related to our services.

 

Legitimation: Expressed consent and legitimate interest.

 

Addresses: Data will not be ceded to third parties unless under legal obligation.

 

Rights: Accessing, rectifying and deleting data, as well as other rights, as explained below.

 

At KEFI. we work to offer you the best experience possible through our products and services. We care about your privacy and believe we should be transparent about how we handle your data.

 

We collect information to improve your experience, and we are transparent about what we collect and why. Whenever we use your personal information, we do so in compliance with the law, and we ask for your consent when necessary.

 

Your data belongs to you. If you do not authorise us to process it, you may ask us to stop. Our priority is to guarantee your safety and manage your data in compliance with Indian laws.

 

WHO IS RESPONSIBLE FOR DATA PROCESSING?

 

Entity: KEFI. Registered office: Mumbai. Email: info@kefi-co.com

 

KEFI. has appointed a Data Protection Officer or an internal staff member to handle data processing enquiries. Please contact info@kefi-co.com with any concerns related to the processing of your personal data.

 

WHAT PERSONAL DATA DO WE COLLECT?

 

Name, address and date of birth; telephone number and email address; location; information concerning payments and refunds; IP address, access date and time, browser and device information; and any other information you choose to share with us.

 

In some cases a registration form is required to access certain services. Not providing this data, or not accepting this policy, may make it impossible to register or participate in some promotions.

 

WHY DO WE PROCESS YOUR DATA?

 

To manage orders and services, whether online or at our physical stores; to comply with legal or audit requirements and respond to client complaints; to run contests, raffles and promotional activities; to maintain our relationship with customers and personalise our services; and to manage the distribution of information you request from us.

 

We use Klarna as a checkout provider. This means your contact and order details may be transferred to Klarna to process your purchase, in line with Klarna's own privacy notice.

 

LEGAL BASIS, RETENTION AND SHARING OF DATA

 

Processing is based on your consent to contract our services, our legitimate interest in direct marketing, and our legal obligations to prevent fraud and address third-party or authority claims.

 

Data is kept only for as long as needed to fulfil the purpose it was collected for and to comply with any legal obligations.

 

We never sell your data to third parties. Service providers we work with, such as payment processors and courier companies, may use your data only to deliver their services, and must keep it confidential and compliant with data protection law. Data may occasionally be shared with public authorities where required by law, or with other companies in the KEFI group.

 

YOUR RIGHTS

 

You can contact info@kefi-co.com to exercise your rights, including the right to access, rectify or erase your data, restrict or object to processing, request data portability, and avoid being subject to purely automated decision-making, including profiling. In some cases a request may be denied where the law requires us to retain certain data. You may also file a complaint with the relevant data protection authority.

 

MINORS, SECURITY AND EXTERNAL LINKS

 

Our services do not specifically target minors. Where a user is under the required age, we will require a parent or legal guardian's valid consent before processing that minor's personal data.

 

We apply the security measures required by law, along with additional technical safeguards, to protect your data against loss, misuse, unauthorised access and theft.

 

Our website may include links to other websites. Once you leave our site via such a link, you are subject to that website's own privacy policy, and KEFI. is not responsible for it.

 

COOKIES

 

Our website and social media use cookies to optimise and personalise your browsing experience. Cookies are small files stored on your device that help us improve site navigation. Data collected through cookies is never linked to information that could identify you personally. You can configure your browser to prevent the installation of cookies if you prefer.

 

This privacy policy may be updated from time to time. We recommend checking it regularly.